It is six months since I started using the two brands you undertook as one of the many brands you create in your passion for excellence. Initially I thought, simple process, tell the company what we do, get a few logos together and print material etc. Well that is how typical industry goes about creating what they would term a “Brand”. To anyone who truly wants to create a Brand, the Brand New experience is a must. Hein travelled to Johannesburg and over an extensive in-depth process of discussion, interaction, questions and questions about questions, he left…. The time spent truly helped me understand and focus on exactly what I was about, what I wanted and how I thought it would be achieved. It was time spent under a tree at a special place, the setting was conducive to deep thought, reflection about what was, is and will be. My personal brand came back; the launch of Colin McKenzie was an experience, a revelation and a special day in my life. What I was most amazed with is the absolute accuracy of who “Colin McKenzie” is, what he stands for and what he needs to achieve in the years ahead. It aligned my mind and my dreams in an end goal and there was a tangible objective with a “logo” that relates to this. The community brand “RAG” was presented and this has had significant results, it did and continues to be a brand the residents are proud of and it definitely is one that stands out above the rest. Taking the many friends and family and staff and residents through the various aspects of the brand, it is amazing how motivated and proud they stand behind the brand and relate to it in all aspects of their daily activities.Initially I was skeptical as many whom read this may well be, but I can assure you it is an experience, a process and when all done, it will be something you could almost hand down for generations to come. Thanks to the team at Brand New.
Colin, Colin McKenzie